First Heroes Episode is a Hit with Viewers
Written by andy on Tuesday, September 26th, 2006 in TV.
Paced by the series debut of Heroes, which posted the highest rating for any NBC drama premiere in five years, NBC won its second Monday night of the 2006-07 season in adults 18-49, according to preliminary “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.
At 9 p.m. ET, the debut of Heroes (5.9 rating, 14 share in 18-49, 14.3 million viewers overall) delivered NBC’s highest 18-49 for any fall drama premiere in five years (since Crossing Jordan on Monday, Sept. 24, 2001). Heroes soared above the time period competition in the key demographic of adults 18-49, with a 31 percent margin of victory over second place (5.9 vs. a 4.5 for CBS’ comedies). Pending updates, Heroes also won the hour in total viewers, adults, men and women 18-34 and other key measures.
Heroes was up 48 percent versus NBC’s 2005-06 season average in the time period, excluding sports (5.9 vs. 4.0). From its first half-hour to its second, Heroes grew by 13 percent (to a 6.3/15 from a 5.6/14) and by 1.1 million viewers overall.
Pending updates, Heroes is within one tenth of an 18-49 rating point of the highest rating so far this fall for any new series premiere, close behind Sunday’s debut of Brothers & Sisters on ABC. By comparison, “Brothers & Sisters” benefited from a 9.6 lead-in rating in 18-49 from Desperate Housewives, while Heroes had a 3.8 rating lead-in last night.
The powerful Heroes premiere will be rebroadcast on NBC tonight at 8 p.m. ET and on the SCI FI Channel this Friday, September 29, at 7 p.m. ET.
