Harris Poll: Consumers Aren’t Buying Blu-ray or PS3
Written by andy on May 14th, 2008 in TV.
When Toshiba stopped making its HD-DVD players, the logical assumption was that consumers might finally start adopting a high-definition movie format, now that Blu-ray had been declared "the winner." Turns out, consumers’ logic was more focused on their pocketbook than their desire for 1080p movies and DTS Lossless Master Audio.
According to a Harris Poll that surveyed 2,529 U.S. adults in mid-April, only four percent of consumers own a Blu-ray player, five percent own a PlayStation 3, and in fact, more people (six percent) still own an HD-DVD player and have plans to buy movies for it as long as they’re available.
Perhaps more concerning, at least from Sony’s and Blu-ray manufacturers’ perspective, is that only nine percent of consumers who don’t own a Blu-ray player indicated they were likely to purchase a Blu-ray Disc player within the next year — even when made aware that Blu-ray is now considered to be the definitive technology for high-definition DVD players going forward.
GamersCircle
